Our Story
nsthelabel_ began with a simple yet powerful vision:
To redefine fashion through customization, conscious choices, and emotion-driven design.
What started as a creative outlet on Instagram in 2018 slowly turned into a dream I couldn’t ignore. In 2020, as I completed my fashion studies during the peak of the pandemic — I missed out on a fashion show I’d worked hard for. But in that pause, something beautiful began. On 10th December 2020, my birthday, I launched nsthelabel_, not just as a brand, but as a promise to create fashion that feels personal, meaningful, and conscious.
At nsthelabel_, we believe fashion isn’t just about trends — it’s about personal expression, memories, and mindful living.
Whether it’s transforming a pre-loved saree into a modern silhouette or designing matching family outfits, each piece is stitched with purpose, care, and individuality.
Every outfit we create is:
- Custom-made to fit you perfectly
- Crafted with a zero-waste mindset
- Rooted in ethics, creativity, and heart
We aim to empower modern women, moms, brides-to-be, and kids to feel deeply confident in clothing that’s both personal and planet-friendly.
With a small, dedicated team based in Ahmedabad, we proudly serve clients across India and abroad via Instagram, WhatsApp, and our e-commerce platform.
Fashion can be kind. Fashion can be slow. Fashion can tell your story.
That’s the future we’re sewing — one outfit at a time.
Meet the CEO / Founder
Meet the Founder
Hi, I’m Nidhi Shiyani, founder of nsthelabel_, designer, stylist — and the heart behind every creation you see here.
My journey in design began in 2012, sparked by creativity and a love for making people feel confident in what they wear.
Over the years, I pursued my passion with professional training from:
- London School of Trends (Fashion Designing Online course under Manish Malhotra)
- London School of Trends Styling (Fashion Styling Online course under
- Amor Design Institute, Ahmedabad, Gujarat, India
In 2020, just before completing my fashion education, the pandemic changed everything. I missed the chance to showcase my collection at a major fashion show — but I didn’t let that stop me.
Instead, I officially launched nsthelabel_ on my birthday — 10th December 2020, with a website and renewed determination.
After becoming a mother, my approach to design evolved — I began to see deeper meaning in sustainability, reuse, and intimate connections with clothing. I started creating custom-fit, memory-filled outfits from old garments, and designing modern silhouettes that still hold tradition.
Today, with just one skilled tailor and a heart full of vision, I run this label from my home studio in Ahmedabad. Every design is personal. Every detail is intentional.
When you shop with nsthelabel_, you’re not just buying an outfit —
you’re celebrating a story, embracing slow fashion, and supporting a woman-led dream stitched with love.
Let’s create something beautiful together. 💛